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thumbnail 黑莓走到盡頭?財報虧損、寄予厚望新機銷售差 股價重挫近25%
Jun 29th 2013, 00:25, by service.nownews@gmail.com (nownews)

【鉅亨網陳律安 綜合外電】

BlackBerry(BBRY-US)已經沒有任何藉口,它的新機銷售很差。

該加拿大智慧型手機製造商,在6 月1 日截止的第一財季中虧損,且黑莓10僅出貨270萬支。華爾街分析師原先還預期獲利,以及多出貨約 100 萬支。

於是 BlackBerry 週五股價大跌 25%。

一直延後推遲的黑莓觸控系統 Z10,終於在 1 月上市。這本當是 BlackBerry 扭轉頹勢的基石,卻事與願違,其銷售僅占公司出貨的 40%。

雖然黑莓財報相當黯淡,但其執行長 Thorsten Heins 卻仍保持樂觀,說將「投資成長」、「創新的基礎」、「仍在成長的循環中」。

他也捍衛黑莓 10 的大量開支,說這是滲透市場所需,也說未來有更棒的產品出爐。

BlackBerry 週五表示,為了將焦點放在主要的產品上,廢除一些產品線,包括 Playbook 平板。


黑莓股價曲線圖

『新聞來源/鉅亨網

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